The Second FloorBrand Concept · Gear4You
Charity Raffle · Brand Direction

Motorcycles and music,
one mark.

A brand for the Gear4You draw with the attitude of a custom bike shop and the trust to take an entry. Bold on a screen, and just as strong on a patch or a tank.

GEAR4YOU
The idea

A wheel that is also a sound system

One roundel reads two ways at once: the spokes are a sound equaliser, and the whole thing is a motorcycle wheel. A rev-counter needle sits in the red at the top. It says motorcycle and music in a single glance, with no second logo needed.

you see: a wheelyou see: an equaliseryou see: the redline
"In the red" carries the whole story in two words: an engine at the redline, and the music peaking. Revving and the drop, together. It is a line the brand can own.
The colours

Racing green, gold, and one loud yellow

British motorsport heritage for trust, with a hi-vis yellow held back for the moments that ask people to act.

Racing Green
#0C1A14
The ground. Premium and calm.
Gold
#C9A24B
Heritage and quality. The mark and detail.
Cream
#EFEAD8
Warm, readable text on the green.
Hi-Vis Yellow
#FFC21A
Action only. Enter buttons and the countdown.
Redline Red
#C0392B
Urgency. Final tickets, and the needle.
The type

Bold headline, honest body

Headlines
Win it. Ride it.
Body and detail

Enter the draw for a fully built cafe racer and back a good cause at the same time. Clear, readable, and trustworthy, which is exactly the tone the entry and compliance text needs.

In use

How the page could feel

A first look at the entry page the site is built around.

Illustrative preview
The Gear4You Draw
Win a custom cafe racer
04
Days
11
Hrs
27
Min
50
Sec
£4,820 raisedgoal £8,000
Starter
5
entries, £10
Most popular
Rider
15
entries, £25
Full throttle
40
entries, £50
18+UK residents onlyRegistered charity drawSecure checkout
Built to travel

Works big, small, and on merch

A charity ride lives on patches, caps and tanks, so the mark is drawn to hold up tiny and in a single colour.

One colour, either way
app icon size
Still clear when tiny
GEAR4YOU
The wordmark lockup

This is the direction. What do you think?

If it feels right, we finalise the artwork and move into building the raffle site. If you want to adjust the mood, the colour, or the energy, tell us and we will refine it.

1. You approve the direction2. We finalise the artwork3. We build and launch the site